Thursday, April 15, 2010

Out of Africa: AfriChic

There's a bold fashion phenomenon emerging in urban cities throughout Africa more and more designers are incorporating African-inspired aesthetics in their collections and accessories.
Africhic is vibrant, daring, original, colorful, sexy and different and its taking the world by storm. Even celebrities like Beyonce are wearing designer outfits with African wax prints these days... and I really like it! These days I am hooked on African fabrics, they are just so colorful and 'make you happy' kind of designs.



So by researching, I found this local website AFRICHIC with established, budding and emerging Indie Artists, very unique styles. The website is a platform for South African designers to sell local made garments, thus enriching local areas, supporting local designers and workers. (Felicity look into this one!)

Its the continent's newest e-boutique for luxury African designer fashion. With stylish South African design, from designers from Ghana, Kenya, Tanzania and other parts of the continent. On the website you find exclusive fashion while supporting local trade and designers. And I LOVE that part!!

Look at these impressions I got from the website and blog, there are just FAB! You hardly hear anything from the African continent in the rest of the world fashion wise, which is a shame because there are so many talented people here, so by giving you these links I hope that it will become a bit more known in the rest of the world too, because it is too beautiful to just keep only to myself!!



At the website you will find these designers and their FAB designs (just click on name and it will redirect you to designer).

IDA ELSJE ~ MIXING VINTAGE WITH MODERN

URBAN AFRICA ~ STRONG SHAPES INSPIRED BY NATURE

LA LESSO ~ SUMMER FEEL WITH VIBRANT KENYAN PRINTS

MICHELLE LUDEK ~ SIMPLE AND ELEGANT FEMININITY

MISSIBABA ~ COLOURS, PATTERNS & TEXTURES

NAZIR ~ FEMININITY WITH EASTERN INFLUENCE

PHILIPPA GREEN ~ PERSPEX CUFFS WITH EYE-CATCHING DETAIL

SUPERELLA ~ ORGANIC STREET FASHION

SUZAAN HEYNS ~ CONCEPTUAL HIGH FASHION

THULA SINDI ~ EXTRAVAGANCE & GLAMOUR

And if you are living here or really interested in AfriChic go to their BLOG to find daily updates and inspirations!



Another GREAT South African designer is STONED CHERRIE, I can't finish this posting without mentioning her, she has really funky designs for women with curves, like most African women have... and me as well ;-)





And of course there is ETSY who also sells a lot of African wax prints in all variations like bags, dresses/skirts, shoes, check it out, you will fall in love with these vibrant fabrics just like me!

Have a Terrific Thursday!
Mireille

4 comments:

Miss Footloose said...

Mireille, I am so happy you found all this info! I love contemporary Africa fashion and of course the fabric is stunning.

Maci Miller said...

Oh, I love these fashions and the bright colors and cool fabrics. Good for you to be promoting Africa, too!

Mireille said...

Like any country I have lived in, it gets to you after a while... it gets under your skin, becomes part of your life, you start loving it more and more and I just want to share with my friends the beauty of Africa!

hirallysantiago@gmail.com said...

They are gorgeous!!

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